We've watched brands spend ten times more on acquisition than retention — then wonder why their LTV never improves. The revenue you're leaving on the table isn't from lack of awareness. It's from lack of re-engagement.
Most retention work is reactive — brands send win-back campaigns after customers have already left. By then, the decision is made and the cost of reversal is high. We use churn prediction modelling to identify at-risk customers while there's still time to intervene.
The other failure mode is treating all customers the same. Your most engaged users don't need a discount to stay — they need recognition and an opportunity to advocate. Your at-risk users need a specific intervention, not a generic newsletter. We build segmented systems that deliver the right treatment to the right customer.
Targeting customers who've gone quiet with the right message at the right time — before they've formally churned. Behavioural triggers, not calendar-based sends.
Turning your most engaged customers into an acquisition channel. Incentive structures that reward the right behaviour. Referral loops that compound over time.
Automated sequences from onboarding to repeat purchase. Triggered by behaviour, segmented by engagement tier, continuously tested. Built once, refined over time.
Strategic offers for customers at genuine churn risk — not discounts for everyone. Price sensitivity modelling to ensure you're not training your customer base to wait for offers.
Statistical models that identify at-risk customers from behavioural signals — before they leave. Intervention playbooks deployed automatically when risk scores cross thresholds.
For subscription businesses: specific strategies around renewal friction, plan upgrade paths, and win-back for cancelled subscribers.
Tell us where you are now and what you need it to do. We'll map the approach and tell you where to start.