Affiliate marketing is the rare channel where you only pay for results — but most brands set it up badly and wonder why it never delivers. The difference between a dead affiliate programme and a live one is almost always in the partner selection, the incentive structure, and the first 90 days.
A long tail of inactive affiliates looks impressive in a report but produces nothing. The brands that make affiliate work understand that it's a managed channel — not a self-serve marketplace. You need the right partners, the right incentive structure, and active management in the critical first 90 days.
We've built affiliate programmes that reached 10% of total brand scale within 6 months of launch. We handle everything from partner identification to fraud prevention to ongoing programme optimisation — because each of those components requires a different discipline.
We identify affiliates with genuine audience overlap with your target customer — not just affiliates with high traffic. Category-specific sourcing across cashback, content, comparison, and influencer-affiliate models.
Choosing the right affiliate network for your category and payout model. Programme configuration, tracking architecture, and commission tier design.
Real-time dashboards on affiliate-driven traffic, conversion, and revenue. Attribution accuracy at the order level — so you know exactly what you're paying for.
Click fraud, cookie stuffing, and last-click hijacking are common in affiliate — and expensive if undetected. We build detection layers and audit affiliate activity continuously.
Regular performance updates to active affiliates. Content and promotional calendars shared in advance. A programme that feels like a partnership, not a vending machine.
Monthly reviews of affiliate performance by tier, content type, and conversion funnel. Commission structures adjusted based on ROI analysis. Inactive affiliates pruned, high performers scaled.
Affiliate and paid media share audience and attribution infrastructure — managed together, they don't cannibalise each other.
Explore Performance →Referral programmes inside retention are a form of affiliate — customers as brand advocates with trackable performance.
Explore Retention →Tell us where you are now and what you need it to do. We'll map the approach and tell you where to start.