Most influencer campaigns measure the wrong things. Reach and impressions look good in decks — but they don't pay salaries. We track the full funnel: Click → Install → Registration → Sale → ROAS.
We evaluate every influencer across demographics, recent reach, genuine engagement rate, and estimated unaided brand recall. Our scoring methodology identifies the difference between creators who build awareness and those who drive conversion — and we work with both, deliberately, at different stages of the funnel.
The result is a campaign where you know exactly where your money went and what it produced. Not a vague halo effect — an audit trail from creator brief to business outcome.
Category-specific search across finance, gaming, D2C, and FMCG. Scored on real engagement signals, not follower count. Fake audience detection included.
Separate briefs for awareness and performance objectives. Micro-influencer programmes for high-engagement, efficient reach. Finance and compliance-aware frameworks where required.
Click → Install → Registration → Sale → ROAS. Not just reach and impressions. Every rupee tracked to a business outcome with custom UTM architecture and attribution modelling.
Market-rate benchmarking by follower tier and engagement rate. We negotiate on your behalf and build incentive structures that align creator interests with campaign outcomes.
Brand-safe briefs with clear performance intent. Content reviewed before posting. Compliance checks for regulated categories including finance and gaming.
What worked, what didn't, and why. Segment-level performance by creator tier, content type, and audience category — fed back into the next campaign brief.
Tell us your category, your audience, and your performance targets. We'll show you the creator landscape and where we'd start.