Notes from practitioners who run the campaigns, read the dashboards, and have the scars to prove it. No thought leadership — just things we've actually observed.
Influencer marketing was estimated to be a $15 billion industry in 2022. It's become popular because of its unconventional approach — completely different from traditional marketing that provided superficial sales content. Here's how micro-influencers consistently deliver better ROI than macro players.
Read article →Influencer marketing has evolved into an effective tool for businesses — but finance brands need a trust-first, compliance-aware approach that most guides ignore.
Read article →Influencer marketing is one of the most effective ways to reach your audience — but pricing is one of the most underestimated parts of the process.
Read article →Our team works with fintech companies and many of our members have demat accounts — and the parallels between managing an influencer portfolio and an investment portfolio are striking.
Read article →Influencer marketing is one of the trending techniques — but validation is where most brands fall short. Here's a practical framework to know if it's actually moving the needle.
Read article →Driving the best ROI is part of every marketing venture. Influencer marketing being one of the prominent strategies, it often dissolves the balance between actual investment and profit. Here's how to fix that.
Read article →When I joined Unravel Media about 9 months back and started reaching out to influencers, I made a lot of mistakes. Here's what I'd tell my past self.
Read article →CPA is one of the most important metrics if not the most important — but how you use it determines whether it helps or hurts your growth strategy.
Read article →You need to know pronunciation to search the right word in the dictionary. Similarly, you need to know the right metrics to build a useful dashboard. Here's what we track.
Read article →We worked with several brands having different objectives for their influencer programmes — and discovered that micro-influencer strategies deliver far beyond what ROAS alone can capture.
Read article →Let's talk about your marketing challenges. We work better with context.