Growth infrastructure for consumer brands

Marketing built
to compound.

Most brands run campaigns. We build systems — connecting audience development, paid acquisition, retention, and analytics into infrastructure where every channel feeds the next.

Affiliate programmes reaching 10% brand scale in <6 months
CAC reduction at scale — gaming, D2C, fintech, e-commerce
Organic growth unstuck for tens of thousands of subscribers
Brands we've worked with
How we're structured

Four outcomes.
Seven channels to get there.

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01

Audience Development & Reach

Building the audience your brand needs — through the creators they trust and the organic presence they search. Awareness that turns into intent, not just impressions.

Influencer Marketing SEO Content Marketing
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02

Performance Acquisition

Paid media that doesn't plateau. Multi-channel orchestration with a unified attribution model — so every rupee knows what it's doing and CAC moves in the right direction.

Performance Marketing Affiliate Marketing E-commerce Management
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03

Customer Revenue & Retention

The revenue your brand is leaving on the table isn't from lack of awareness. It's from lack of re-engagement. We build systems that capture it — before it leaves for good.

Retention Marketing Affiliate Marketing
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04

Growth Intelligence

Most teams are optimising the wrong thing because they're measuring the wrong thing. We build the tracking infrastructure, attribution models, and dashboards that make every decision defensible.

Analytics & Attribution Cohort Analysis Dashboards
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The difference

Systems compound.
Campaigns don't.

Most marketing teams run channels in parallel, without a system connecting them. Acquisition data that never informs retention strategy. Retention insights that never sharpen acquisition targeting. Revenue bleeding at every handoff.

We're built differently. When all the signals feed each other, you stop losing money at the seams — and the whole system becomes more efficient the longer it runs.

It's how an affiliate programme reaches 10% of total brand scale in six months. It's how you reduce CAC at the same time you scale spend. It's how growth becomes infrastructure, not just activity.

How we work →

Connected channels

Every channel shares signal with every other. No more silos, no more guessing at attribution.

Data before opinion

Every campaign starts with a data audit. We collect signals at every stage, not just top-of-funnel.

Velocity of experiments

Structured tests from day one. What separates strong growth teams from slow ones is experiment frequency.

Transparent by default

You'll always know what we're doing and why. No black boxes, no proprietary obfuscation.

Execution channels

Seven channels.
Built to feed each other.

All channels →
Outcomes, in their words

Clients measure us in
business results.

Unravel media single-handedly got our organic marketing unstuck. They got our newsletters delivered smoothly to tens of thousands. The Unravel team thinks and works with you to solve your problems — they don't just apply any framework blindly.
RS
Rajan Singh
Founder, HabitStrong
They showed remarkable scale for both brands and were able to understand the category really quickly. They managed the affiliate function end-to-end which continued to ~10% of overall scale in less than 6 months.
DJ
Dhruvil Jain
Marketing Manager, Kraftly & Fabhotels
I had a chance to work with some of the team members at Unravel Media and they understand our category well. They managed to get us significant scale on our targeted cities and met all the performance metrics.
RD
Rashmi Daga
Founder, FreshMenu
The team was able to get us the desired CPA and ROI while scaling the acquisition campaign. Their reporting and understanding was top-notch. Over time, they helped us reduce our CAC and also contributed to product enhancement.
JG
Marketing Head
Junglee Games
From the blog

Opinions formed in the field.

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Got a growth problem
worth solving?

Tell us about your brand, your target, and where you're stuck. We'll tell you what we see — and where we'd pull the levers first.